Community Journalism

click here for the full article

SIR MIX-A-LOT, the Seattle rapper who slammed skinny models in his 1992 big-booty anthem "Baby Got Back," isn't one for vigorous exercise. "Have you seen me lately?" he said from the road outside Vegas. "I hit the treadmill this morning, but that was strictly walking. That's about as much as I can take."But that won't stop him from performing at this year's Nike Run Hit Remix: The Power Song Edition, a five-mile race set to live performances of the most incorrigibly popular tracks of the '90s. Nike isn't too concerned with tastemakers' approval; it has a more simple but noble goal: "It's about the music that inspires you to run," says Jacie Prieto, Nike's media relations manager.

Last year, more than 10,000 sprinted or walked to Digital Underground, Young MC and headliners De La Soul. At least 10,000 are expected again for Saturday's race, with performances by Dawn Robinson of En Vogue, Naughty by Nature, Sir Mix-A-Lot and Sugar Hill Gang. The race starts in front of the L.A. Memorial Coliseum, cuts up Figueroa Street and through the USC campus before returning to the Coliseum for an indoor, finish-line concert from headliner MC Hammer.Sir Mix-A-Lot, born Anthony Ray, has a surefire way to amp up the crowd, which will include families with strollers, Nike Club Run L.A. members and celebrities: "I plan on just repeating my hits. You've got to give them what they want to see." If he gets an audience to stick around, the good Sir might play songs from an album he's hoping to release next year.Nike Remix will raise money for Let Me Play, the corporation's multiyear national program that will help build 84 places to play in L.A., including basketball courts and playgrounds for public schools.At the finish line, runners can replenish with water, bananas and Jamba Juice. Or purchase beer, for those who want to stop those electrolytes dead in their tracks. It's a celebration of fitness in L.A., a city that parties and jogs in equal measure.


This is a great example of community journalism because it is filled with human-interest points. It refers to celebrities such as MC Hammer and Sir Mix-A-Lot and makes them the main point of the story. When in actuality it is covering the Nike Remix event that is a fundraiser for LA public schools. It chose to use the musical talent at the fundraiser as the human interest point and gets people to read the article that way.